Privacy policy

Last updated: July 12, 2026

Sincerely Girls Club operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Sincerely Girls Club is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
  • Personalization details you choose to share, such as your daughter's first name and birth month/day, provided by you at checkout or through a linked form, used solely to personalize her Sincerely Mail experience.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf. These currently include Shopify (store hosting, checkout, payments), Flodesk (email communications and forms), and Showit (website hosting);
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases and personalizing your daughter's mail experience.
  • Marketing and Communications. We use your personal information to send marketing, promotional, and account-related communications by email or postal mail.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, and detect or investigate possible fraudulent, illegal, or unsafe activity.
  • Communicating with You. We use your personal information to provide customer support and maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

  • With Shopify, Flodesk, Showit, and other vendors who perform services on our behalf (e.g., payment processing, email delivery, website hosting, fulfillment and shipping).
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products.
  • In connection with a business transaction such as a merger, to comply with applicable legal obligations, to enforce our terms or policies, and to protect the Services, our rights, or the rights of our users.

We do not sell your personal information. Ever.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data

Sincerely Girls Club creates products for middle school girls, but our website and checkout are intended to be used by a parent or guardian on behalf of their daughter — not by the child directly. We do not knowingly collect personal information directly from children under 13.

Any information relating to a girl (such as her first name or birthday) is provided to us by her parent or guardian, at their discretion, for the sole purpose of personalizing her Sincerely Mail experience. We do not solicit this information directly from children, and our forms and communications are directed to the purchasing parent or guardian.

If you are the parent or guardian of a child and would like to access, correct, or request deletion of information relating to your daughter, you may contact us using the details below.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

  • Right to Access / Know — request access to personal information we hold about you.
  • Right to Delete — request that we delete personal information we maintain about you.
  • Right to Correct — request that we correct inaccurate personal information.
  • Right of Portability — request a copy of your personal information, or that we transfer it to a third party, in certain circumstances.
  • Managing Communication Preferences — you may opt out of promotional emails at any time using the unsubscribe link. You may still receive non-promotional emails, such as those about your account or orders.

You may exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date above.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@sincerelygirlsclub.com, call +1 865-719-9458, or write to us at 1502 Lodge St. Alcoa, TN 37701.